Elite Sports Pakistan (ESP) and Ghulam Ishaq Khan Institute of Engineering Science and Technology (GIKI) took significant steps towards a potential partnership to commercialize university sports at GIKI’s main campus in Topi, Khyber Pakhtunkhwa.

In an exclusive meeting, ESP’s CEO Muhammad Jamal Qureshi and his team, along with GIKI’s Dean of Student Affairs Dr. Muhammad Imran Khan, discussed strategic initiatives, including a sports commercialization project, team logos, and a campus merchandising store. The GIKI team showed strong interest, with plans for further discussions leading to an MoU.

Both parties expressed optimism about the future of university sports commercialization.