Elite Sports Pakistan Set Foundational Stones to Forge Strategic Partnership with Institute of Business Administration, Karachi
KARACHI, 6th Dec 2023
Elite Sports Pakistan (ESP) and the Institute of Business Administration (IBA) Karachi took a significant step towards promoting sports and e-sports in Karachi. An Elite Sports Pakistan (ESP) University Sports Commercialization agreement was presented to Jamshed Essa, Manager of Sports and Community Engagement of IBA Karachi by Syed Athar Abbas, Regional Sports Coordinator Sindh of ESP.
In a collaborative effort to advance the commercialised sporting mission of ESP and IBA, the meeting highlighted the organization’s commitment to the growth of both traditional sports and esports not only in Karachi but across the entire region.
A noteworthy aspect of the discussion was ESP’s plan to introduce merchandising stores, offering enthusiasts access to high-quality sports and esports gear. This initiative is poised to extend the reach and impact of ESP’s mission in promoting a professional sporting culture.
Jamshed Essa, representing IBA Karachi, expressed admiration for ESP’s comprehensive approach to sports promotion. He assured his best possible support for the welfare and development of the sports. He also mentioned that the administration is committed to providing a positive response within the next couple of days after reviewing the said proposal.
The meeting concluded on an optimistic note, with both parties expressing eagerness for a potential collaboration. Syed Athar Abbas expressed gratitude for the opportunity to present ESP’s Memorandum of Understanding to IBA Karachi, anticipating a fruitful partnership that will contribute significantly to the advancement of sports and esports in Sindh, especially in Karachi.
